The horse world that built Equine Talent.
Joanne Wesloske's story moves through family horses, reining mentors, years away caring for her mother, and a return that became a mission.
Joanne Wesloske (JoJo) is the creator and owner of Equine Talent. She combines a lifetime of design experience with a love of western performance horses to make professional advertising affordable for riders, trainers, breeders, and ranches.
In The Beginning
Joanne grew up with horses and has been involved with them for most of her life. As a child, she grew up alongside her cousin Terry, who was more like a sister. Terry and her mother always had horses, and Joanne was fortunate to get a pony named Kelly. Kelly was fuzzy, opinionated, and just small enough to be the perfect starter pony.
Then there was Frosty, a Tennessee Walker who was kind and gentle. Terry rode English and performed in hunter-jumper and cross-country events. Watching Terry ride left an early impression: good horsemanship could look calm, balanced, and almost effortless from the outside.
An Unlikely Partner
When I was in my teens, Terry had an Arabian named Freddie. Arabs are not typically horses for beginners — they are sensitive, spirited, quick-thinking animals. But Freddie had a patience about him that made him the perfect teacher.
With Terry by my side calling out instructions, Freddie became my schoolmaster. She taught me how to sit correctly, how to use my legs to drive him forward rather than pulling back on his mouth. That foundation — quiet hands, an engaged leg, a balanced seat — has never left me.
Terry stayed right by my side the whole time, calling out instructions. She taught me how to sit correctly and use my legs to drive Freddie forward. I had no idea how physical good riding actually was — it took real leg strength just to keep him moving forward in a collected frame. That's when it clicked for me: there was so much more to this than I'd realized, and if I wanted to show, I'd need to put in serious practice. I loved every minute of it, and I have a real passion for horses.
Introduction To Reining
The moment everything changed came from a magazine. It was the late 1990s when Terry and I were flipping through the pages and stumbled across an ad for an AQHA Reining show. There was a photograph of a horse in full sliding stop — front legs driving, hindquarters low, hooves skimming the ground in a plume of arena dirt. There was something about that image, the raw athleticism of it, the controlled power, that we couldn't shake. We looked at each other. We had to see it in person.
We went. And that was that. Terry decided she wanted to give Reining a spin — no pun intended. The first trainer we met was Carlton Crowe. He brought out one of his horses and told Terry to step on and try a turnaround. She did, and she was already quick. Then Carlton looked over at me. I felt the familiar flutter of nerves, but I stepped over into the western saddle anyway. The horse spun and I grabbed the horn with both hands and held on. When it stopped, I was grinning from ear to ear. I was hooked.
Terry bought her first Reining horse from Carlton — a mare out of Doc O'Lena named Lena Money. I tagged along to shows, watching from the rail, learning the sport by osmosis. In the early 2000s Terry began working with trainer Mavis Garber and acquired a new horse, Sail Win Dude — Junior, as everyone called him. From the beginning, it was clear that Terry and Junior weren't going to work.
Sail Win Dude AKA Junior
"I paid $5,600 for Sail Win Dude, and I thought, that was a lot of money."
Junior was hot, opinionated, and full of energy. Joanne put him into training with Mavis Garber and began driving to the farm every Saturday. Mavis understood Junior's history and taught Joanne to ride him differently: drive forward with the leg, soften the hands, stop demanding, and start communicating.
For a $5,600 horse, Mavis turned Junior into a Reiner and a good one. Joanne and Junior showed together for the next five years, won the year-end Rookie Award for the Dixie Reining Horse Association, and qualified for the All-American Quarter Horse Congress, where they placed 22nd against 75 horses.
Top Rider, Trainer And Coach Mavis Garber
Mavis Garber is in a category of her own. Joanne trained under her for five seasons and credits Mavis with teaching her what she knows about Reining. Mavis is relentless in the best possible way: the kind of horsewoman who arrives before sunrise and keeps working long after everyone else has called it a day.
"Mavis taught Junior how to Rein and Junior taught me how to ride."
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Mavis Garber's honors
- 4-time NRHA World Champion.
- Won Youth Horsemanship and Cutting at the All-American Quarter Horse Congress.
- Placed in the top 10 of the NRHA Open Futurity Finals and NCHA Open Futurity Finals.
- Won the same NRHA class at the All-American Quarter Horse Congress five years consecutively.
In The Presence Of A Legend
Dale Wilkinson, whose name is synonymous with the sport of reining and known to many as the "Father of Modern-Day Reining."
Much of the credit for reining's success and its modern manifestation has gone to Dale Wilkinson, a self-taught horse trainer from Waynesboro, Georgia. Wilkinson is the only person to win both the National Cutting Horse Association and National Reining Horse Association futurities.
Wilkinson is the only person to win both the National Cutting Horse Association and National Reining Horse Association futurities.
He won the first NRHA Futurity in 1966 aboard AQHA Champion Pocorochie Bo, a double-bred King gelding, and again in 1975 with Clene Continental. He won the 1972 cutting futurity riding Gun Smoke's Dream by Mr. Gun Smoke.
Read more about Dale Wilkinson at US EquestrianVeteran trainer Dick Pieper once said of him, "God created Dale, and Dale created reining." That says everything.
I met Dale at the farm — Mavis's father, it turned out, though I had no idea when I first shook his hand. He was quiet in the way that truly knowledgeable people often are, comfortable in his own skin, with no need to announce what he knew.
"I met Dale Wilkinson, Mavis's father, at their farm. At the time I had no idea of the involvement, the wins, and the accolades that he had accomplished."
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One time, at their farm, I was in their large round pen riding Junior. There were cows in the pen — large full-grown cows. I asked Dale if I could try and cut one from the group with Junior. He said "Sure, go ahead."
I rode into the middle of the group. Dale's voice came from the rail: "Slow down!" But I was already in it. The cows pressed in around us, so close I could feel the weight of them against my legs. Junior — who had never worked a cow — launched straight up on all fours. He didn't rear; he simply jumped up, and this scattered the cows. I ended up in the dirt.
Nobody said a word. But I caught the sparkle in Dale's eyes and the quiet smile at the corner of his mouth, and somehow that made the whole thing worthwhile. I feel truly blessed to have spent time in his company.
Foundation Legend Mr. Gun Smoke
You cannot tell Dale Wilkinson's story without telling the story of Mr. Gun Smoke. For nearly two decades, the two were inseparable, and together they left a mark on western performance horses that echoes through bloodlines to this day.
Mr. Gun Smoke was foaled in 1961, a sorrel stallion with a bold blaze and a reputation for courage. Wilkinson trained him, competed him, bred him, and helped shape a legacy that reached into reining, cutting, and reined cow horse.
"He had incredible ability, and he benefited the performance industry. He had so much courage. He never saw a stud he didn't think he could whip, and he never saw a cow he couldn't head. He was a very courageous horse."
— Dale Wilkinson![]()
Wilkinson began competing Mr. Gun Smoke in cutting to promote him, and the horse delivered — earning a Superior in AQHA cutting with 71 performance points. Then Wilkinson bred the stallion, raised the resulting foal himself, and pointed her toward the biggest stage in cutting. That foal was Gun Smoke's Dream. In 1972, Dale Wilkinson rode her to win the NCHA Cutting Futurity. One man. One stallion. Nearly two decades. A partnership that changed everything.
Mr. Gun Smoke's offspring competed and won across reining, cutting, and reined cow horse. His direct get earned nearly a million dollars in competition, and as a maternal grandsire his reach extended to over $2.46 million in NCHA earnings and more than $862,000 in NRHA competition.
But perhaps his most visible legacy shows up in the arena every single week: the splash gene. Mr. Gun Smoke carried a white-spotting pattern that produced horses with sweeping blazes, chrome leg markings, and often pale blue eyes. That signature look was passed down most dramatically through Colonels Smoking Gun — Gunner — whose bald face and chrome became the defining image of modern reining. Gunner became the NRHA's all-time leading sire, with offspring earnings surpassing $12 million. Today, you can walk into almost any competitive reining barn and find a bald-faced horse. Trace that pedigree back far enough, and Mr. Gun Smoke is there, still running.
He was inducted into the NRCHA Hall of Fame in 1980, the NRHA Hall of Fame in 2008, and the American Quarter Horse Hall of Fame in 2016. He was, as those closest to him always said, a horse well before his time. And the man who saw that — who spent 18 years developing it and sharing it with the world — was Dale Wilkinson.
NRHA Legend Bill Horn
There's a saying I came to believe the longer I spent around Dale Wilkinson's world: the tree is known by its fruit. Every person who trained under Dale seemed to carry something of him forward — the work ethic, the grit, the refusal to take shortcuts. Bill Horn was no exception.
At a DRHA show, I had T-shirts made that read "What Would Bill Horn Do?" with Pattern 9 printed across them. When I spotted Bill at the show, I walked straight up and asked him to sign them. He did, without fanfare.
As Craig Johnson said of NRHA Legend Bill Horn, "He never needed a good horse... he just needed A Horse."
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During one of the DRHA shows, I purchased t-shirts that said "What would Bill Horn do?" They had pattern 9 printed on them. I saw Bill and went up to him to ask him to sign the shirts. He went ahead and signed them.
I watched Bill show Trashadeous. That horse was cat-quick, all fast-twitch muscle and electric response, and Bill rode him like they shared the same nervous system — perfectly still, perfectly in time, seemingly welded to the saddle. What I will never forget, though, is the day Bill walked into the pen with a cast on his arm. He stepped up, settled in, and showed that horse as if the cast wasn't even there. No hesitation, no accommodation, no excuses. Just pure, quiet commitment to the run. That image has stayed with me ever since.
Go to: NRHA Legend - Bill Horn
In Between
Life has a way of asking you to set things down for a while. For fifteen years, I stepped away from horses and shows and arenas to do something more important: I took care of my mother.
Every Sunday without fail, we went to church together and then to IHOP. Mom had her order down to a science — chocolate-chocolate chip pancakes piled with whipped cream and chocolate sauce, and then, just when you thought she was finished, she would reach for the maple syrup and add a generous pour over the whole magnificent creation. She owned every bite of it and made no apologies.
She passed in March of 2022, eleven days short of her 94th birthday. I miss her every single day.
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A dear friend from our church put it beautifully: "She's at a new address, and you can't visit her right now."
The Next Chapter
I don't believe in coincidences. I believe in God's timing — and in 2022, His timing arrived in the form of an unexpected phone call from Mavis Garber. She needed a website. It was that simple on the surface. But the moment I heard her voice, something in me shifted.
I drove down and stayed with Mavis and Nick, and being back in that world — the smell of horses, the sound of boots on barn aisles, the easy warmth of people who love what they do — felt like coming home. I went to a show, took photographs, and built her the site. Go to dwreins.com.
Before I left, I asked Mavis if she knew any Reining trainers near Roswell, Georgia. She mentioned a name: Francis Mercier, down in Roopville. I made the call on a Saturday and drove out to meet him. I met him and an incredible group of his customers.
Francis put me up on a nice mare and it felt so good. I broke down and had tears in my eyes as it had been so long since I was in a saddle. I started taking lessons with Francis and before I knew it I had my own horse in training.
Top Trainer, Teacher And Coach Francis Mercier
Joanne has been working with Francis for the past five years. She currently has a four-year-old in training and has partnered on two broodmares with stellar pedigrees. Francis is an exceptional trainer, teacher, and showman, and many non-pros have achieved remarkable success in the show pen under his guidance.
Francis is an exceptional trainer, teacher, and showman, and I've learned a great deal from him. I always look forward to visiting him and his clients, many of whom have become good friends. One such friend, Bo Hollingsworth, generously lets me ride his horse, Electric Man (aka Walter), whenever I visit. Many non-pros have achieved remarkable success in the show pen training and riding under Francis's guidance. To learn more, visit Francis's Facebook page, Mercier Performance Horses.
Bo Hollingsworth and Electric Man take the win in Prime Time Rookie at the TNRHA Music City Slide Show.
Giving Back
"The most important part of Equine Talent is that I am donating 15% of earnings to the Dale Wilkinson Memorial Crisis Fund."
Everything that has happened — the horses, the trainers, the years away and the return — has been leading somewhere. Equine Talent was born from a lifetime of experience in design and an equally deep love for the western performance horse industry. My mission is simple: to make professional advertising affordable for riders, trainers, and breeders across every discipline — reining, cutting, reined cow horse, roping — so that the people who give everything to this sport can share their work with the world in a way it deserves.
The donations are very important to me as I feel the Lord started me on this journey around the same time Mavis gave me a call. He has blessed me with the creative skills and experience to create something that is bigger than myself that can help others.
Sincerely,
Joanne Wesloske
Creator and Owner of Equine Talent
Turning experience and inspiration into Equine Talent.
A lifetime with horses, lessons from exceptional horsemen, and a commitment to giving back inspired Equine Talent. That experience is shaping a marketplace where buyers can discover their next equine, sellers can share their horses with confidence, and trainers can connect with the people who need their expertise.