About Equine Talent

Who founded Equine Talent?

Joanne Wesloske, also known as JoJo, is the creator and owner of Equine Talent. Her background combines design experience with a lifelong involvement in horses and reining.

Joanne Wesloske wearing a black cowboy hat, brown western coat, and jeans in a studio portrait.
Joanne Wesloske (JoJo), creator and owner of Equine Talent.

The person behind Equine Talent

Joanne Wesloske, known as JoJo, is the creator and owner of Equine Talent. Her published account connects her design experience with a lifelong involvement in horses. The marketplace’s stated purpose is to make professional advertising more affordable for the western performance horse community.

What experience does Joanne describe?

Joanne grew up around family horses and learned with her cousin Terry. Her Arabian schoolmaster Freddie helped her learn quiet hands, leg aids, and a balanced seat. Later she rode and showed Sail Win Dude, called Junior, with instruction from Mavis Garber. Her story includes personal memories of Dale Wilkinson and Bill Horn, and a return to riding with Francis Mercier.

How does that experience shape the site?

Equine Talent brings design and riding experience together around clearer advertising, useful questions, and community relationships. Joanne’s story explains that perspective. It is a founder’s personal account, rather than a veterinary qualification, an appraisal credential, or proof that future listings have been independently checked.

A close-up portrait of Joanne Wesloske wearing a black cowboy hat.
A lifetime around horses and a background in design shape Joanne’s perspective.
From Joanne’s story

The experience behind our perspective

“Mavis taught Junior how to Rein and Junior taught me how to ride.” Joanne’s description of that partnership appears in her founder story, alongside family photographs and memories of the people who influenced her.

Read the story behind Joanne’s words

Published by Equine Talent. Personal experiences are attributed to Joanne’s story; source links support the specific guidance above.

Experience behind the mission

People in Joanne’s story

Meet the horse people in our founder’s account and explore their work. These profiles provide biographical context, rather than identifying reviewers of this answer.

Joanne Wesloske, creator and owner of Equine Talent.

Joanne “JoJo” Wesloske

Founder of Equine Talent

A designer and reining rider whose experiences with horses, mentors, and the wider community shaped Equine Talent.

Read the story